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Isn't Smart City an oxymoron?

By Bernie Florido

April 29 2025

Someone asked me jokingly “Isn’t SmartCity an oxymoron?”

My first reaction was…  No, but you are!!  I thought about it after a few chuckles.. 

Truth is, it can be, if we forget who it’s really for.

It’s not about the sake of the tech.  It’s about helping real people, small businesses, parents, seniors to connect faster, easier and better with their city.

That’s the kind of smart city we believe in.

The Industry Definitions. If you ask the big players, here’s what you’ll hear:

  • IBM defines a smart city as one that uses data and technology to improve operations and enhance quality of life.
  • McKinsey says it’s about digital tools helping city leaders make better decisions and deliver better services.
  • Cisco talks about connected infrastructure that improves safety, mobility, and energy use.
  • Deloitte focuses on governance, equity, and cross-sector collaboration.

They’re all right.  These are foundational and they’ve shaped the global smart city conversation in important ways.

We look at the same goal through a different lens:

What does smart feel like to the resident?

Because a smart city isn’t just one that runs efficiently, It’s one where people can feel the difference in their everyday lives.

Where getting a business license doesn’t take weeks and paperwork.

Where registering your kid for parks and recreation programs isn’t harder than buying a concert ticket.

Where technology exists not for its own sake, but for the daily lives of people.

So What Makes a City Truly Smart?

Smart cities aren’t built around platforms.

They’re built around purpose.

At Cocoflo, we’ve zeroed in on two everyday experiences that define how a city feels to live in:

Business Licensing

From food trucks to family-run shops, getting a license shouldn’t feel like a maze.

We’ve streamlined the process so cities can approve faster, stay compliant, and support local business growth without the backlog.

Faster approvals. Less confusion. More compliance. Everyone wins.

Parks & Recreation

Booking a fitness class or a community center shouldn’t feel harder than buying something on Amazon.

We make access simple, mobile-friendly, and intuitive so more residents can show up, participate, and stay connected to their city.

More participation. Better access. Healthier communities.

Why We Exist, Our “Why”

We started Cocoflo with a simple belief:

If cities can feel smart for the staff behind the scenes and the people they serve, then we’ve done our job.

We’ve worked in city government. We’ve served in uniform. We’ve stood in line at City Hall, wondering why simple things still felt so complicated.

We’ve also seen how digital transformation can lift communities, empower small businesses, and help local governments do more with less.

That’s why we’re here:

To make it easier for cities to serve.

To make it easier for residents to connect.

To create tech that doesn’t just look smart — it feels human.

Smart Cities, Without the Buzzwords

You won’t find “digital twin” or “blockchain-enabled urban fabric” in our sales pitch.

You’ll find simple, elegant software that works for cities that want to modernize without blowing the budget.

Our approach is lean, modular, and purpose-built, built with real civic input, not just code.

We listen. We build. We partner. We adapt.

That’s smart.

Leveraging AWS for Smarter Cities

To deliver on that promise, we partner with the best.

As an AWS Smart City Partner, Cocoflo uses AWS’s robust cloud infrastructure to power secure, scalable, and sustainable solutions for cities.

AWS’s vision building livable, resilient, and inclusive communities through technology that matches our own: putting people at the center of progress.

Through this partnership, we ensure that our cities have access to tools that are not just innovative, but dependable designed for real-world needs, not just pilot programs.

Conclusion: Tech That Builds Trust

Smart cities aren’t just about innovation.

They’re about trust, access, and shared progress.

We’re proud to work with cities that care deeply about their communities and are ready to move from paper-based processes to people-first services.

Because when the systems work better, the whole city moves better.

Book a Demo Today and kickstart your digital transformation journey

Talk to us and find out how partnering with Cocoflo can help you kickstart your digital transformation journey.
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