
How Parks and Rec Software Is Modernizing Community Access
By Bernie Florido
Founder of Cocoflo | Speaker, Smart City Conference – San Antonio
April 24 2025
Let’s face it, nobody loves forms.
Whether it’s a parent trying to register their kid for swim lessons or a senior signing up for a walking club, the old-school way of managing parks and rec programs just isn’t cutting it anymore. Paper applications, in-person only sign-ups, clunky portals that look like they were built in 2003… it all adds up to one thing: frustration.
And that’s not just my opinion, it came up a lot during the Smart City Conference last week in San Antonio. I had the chance to sit on a keynote panel with CIOs from forward-thinking cities like Myrtle Beach and Maple Ridge, and a recurring theme was clear: access matters.
When the tech is clunky, the system becomes a barrier.
When the process is manual, equity takes a hit.
When it’s hard to use, people opt out.
So what does modern parks and rec software actually do differently?
Modern solutions like what we’re building with Rec+ at Cocoflo don’t just digitize paperwork. They rethink the entire experience for both staff and the community.
Here’s what that looks like in practice:
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Online registration that works on your phone, in multiple languages, 24/7
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Automated reminders so no one forgets renewal dates or payment deadlines
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Centralized scheduling that makes life easier for administrators
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Transparent pricing and availability for facility rentals or class spots
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Mobile-friendly interfaces that feel like the apps people already use every day
It’s not just about convenience, it’s about removing friction, opening doors, and giving more people a real chance to participate.
This is about equity and momentum.
We’ve seen it firsthand: cities that switch to Rec+ are seeing better engagement, smoother operations, and faster revenue collection.
And these improvements go deeper than admin dashboards. They help small businesses thrive, bring families into community spaces, and create a sense of belonging.
What I walked away from the conference thinking…
Smart cities aren’t just about sensors and data. They’re about people.
When we talk about public tech, especially in parks and recreation we’re talking about neighborhoods, relationships, and access to joy.
The tools we use to manage that shouldn’t be the thing that holds people back.
So here’s the takeaway:
If you’re still relying on outdated parks and rec software or managing it all with spreadsheets and static formsit might be time to rethink it.
Because better tools lead to better access.
And better access builds stronger communities.
Want to see what this could look like in your city?
We’d love to show you how Rec+ is rolling out in Myrtle Beach and how it can be tailored for your community too.
No pressure, just a conversation.