Myrtle Beach Gears Up for PGA Week and Shows Why It’s a City to Watch
May 07 2025
If you’re into golf, Myrtle Beach is already on your radar. But this week, it’s in the spotlight for something even bigger, the 2025 ONEflight Myrtle Beach Classic is officially underway. The PGA TOUR has rolled into town, bringing pros, fans, and some well-earned attention to South Carolina’s Grand Strand.
But while the tournament draws the headlines, there’s something else about Myrtle Beach worth paying attention to: it’s a city that quietly punches above its weight when it comes to innovation.
A City That’s Thinking Ahead
Beyond the beaches, boardwalks, and tee boxes, the City of Myrtle Beach is doing the work to modernize how it serves its residents. It’s part of a growing movement of mid-sized cities embracing smart infrastructure especially around parks and recreation.
Cocoflo has been fortunate to work alongside the city as part of its Living Lab initiative, helping digitize key areas like parks and recreation.
Welcome to Busy Season
While the PGA TOUR stop is huge on its own, it also kicks off the start of Myrtle Beach’s busy season. Every year, this coastal city hosts an estimated 20 million annual visitors making it one of the most visited destinations in the U.S.
Managing that kind of traffic from tourism to tournaments takes more than beaches and charm. It takes coordination, strong leadership, and increasingly, smart tools behind the scenes.
Shoutout to the City of Myrtle Beach’s teams for handling the logistics with grace. From traffic and facilities to events and recreation, they’re not just keeping things running, they’re elevating the experience for everyone.
Small Changes, Big Impact
When cities like Myrtle Beach lean into civic tech, it’s not about buzzwords or bragging rights. It’s about giving people residents, tourists, and everyone in between tools that make life easier.
Whether you’re chasing a tee time or trying to register your kid for swim lessons, it helps when your city is one step ahead. Technology doesn’t have to be loud to be effective, sometimes, it’s just about making the little things frictionless.
Leading by Example
Myrtle Beach is showing what it looks like when a city leads with both hospitality and forward thinking. From massive seasonal events like the PGA Classic to everyday community programming, the city continues to step up with solutions that make life easier and more connected.
While many cities are exploring smart city tools and digital transformation, Myrtle Beach is already putting ideas into action and seeing the real-world results. It’s not just talk, it’s tangible.
As the pros take their shots this week, we’re tipping our hats to a city that knows how to host and how to lead.
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