Take the hassle out of managing parks, programs, and rentals with Rec+
Rec+ is an all-in-one platform that helps cities, schools, and rec teams manage signups, rentals, memberships, and payments—fast and easy.
Built with feedback from communities like Myrtle Beach, Rec+ saves time, drives revenue, and delivers a better experience for everyone.
Recognized by industry leaders
Partner Spotlight
“We’re proud to have Cocoflo here in Myrtle Beach, contributing to the momentum that’s making this city a growing hub for innovation.”
— Howard W. Waldie IV, Chief Innovation Officer, City of Myrtle Beach
Facility Rental Simplified
- Manage all facilities and locations in one platform
- Real-time booking and availability tracking
- Automated payments and approval workflows
- Promote available spaces and notify users
- Maximize revenue with better space utilization and dynamic pricing
Scheduling Programs
Quickly launch swim lessons, yoga and other rec programs in just a few taps. Pricing, time slots, and age groups all from one place. Mobile friendly and easy for your team and community.
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Unified Profiles
See member info in one place for programs, payments, age, and tags. Smart filters help you support families, track activity, and avoid duplicate profiles for shared accounts.
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Flexible Memberships
Create and manage gym passes, activity bundles, or annual memberships with ease. Set limits, durations, and renewals that match how your community actually uses your spaces.
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Signed & Stored
Create or upload waivers, notices, and documents. Assign by activity, require acceptance, and track everything in one secure place — perfect for reducing liability and staying organized.
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Facility Rentals
Turn idle facilities into revenue. Set hourly or full-day pricing, define booking windows, and allow rentals for tournaments, private events, or drop-ins. Easy bookings for the community.
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Build Any Experience
Standardize how events are created — sports, camps, or workshops. Pre-set naming, durations, and filters so staff can move fast and stay organized.
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Facility Directory
Map out your locations with ease — gyms, pools, rooms, or courts. Organize your physical spaces so everything flows smoothly across bookings, rentals, and schedules.
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Why it matters
We’ve listened to city staff, school boards, and campus rec teams, all facing the same thing: outdated software that’s overpriced, overcomplicated, and built for a different era.
Rec+ is our response. We’re co-creating with forward-thinking partners, including pro athletes to build tools that work for everyone. That means fair pricing, mobile-first design, and workflows shaped by real-world feedback.
“Proud to stand with Bernie and the team at Cocoflo as we bring Rec Plus to cities and campuses that deserve better access, more movement, and real connection. I bring the same heart to this that I bring to the field, because when community wins, we all do.”
—Derrick Moncrief, Professional Football Player (Canada & USA)
Built for Simpler Signups, Smoother Renewals, Smarter Insights
- Mobile-friendly signup, payments, and check-ins
- Set custom plans for families, students, and seniors
- Auto-renew with flexible billing and no surprises
- Track member usage and trends with built-in insights
- Reduce support requests with a clear, intuitive experience
Create new revenue streams. Keep teams focused on the field, not fundraising.
- Rent out gyms, fields, and other spaces
- Show the community what’s available
- Accept payments and manage approvals
- Cut down on fundraising needs
- Track usage and automate reports
| Common Frustrations | How Rec+ Solves It |
|---|---|
|
❌Can’t sign up from a phone
❌Site crashes during registration
❌Staff bounce between tools
❌Looks and feels outdated
❌Constant support calls
❌Too many steps to complete tasks
❌No clear reporting or tracking
|
✅Mobile-first design for easy signup and check-in
✅Built to scale with stress-tested stability
✅One platform for programs, rentals, and members
✅Modern UI with community input
✅Clear workflows = fewer support calls
✅Automations that simplify staff work
✅Real-time dashboards and insights
|
| Plan | Monthly | Users | Facilities | Implementation | Data Migration |
|---|---|---|---|---|---|
| Launch | $99/mo | Up to 5,000 | Up to 5 | Starting at $499 | Starting at $499 (optional) |
| Scale | $399/mo | Up to 25,000 | Up to 10 | Starting at $1,499 | Starting at $999 (optional) |
| Pro Scale (Best Value) | $599/mo | Up to 50,000 | Up to 20 | Starting at $1,900 | Starting at $1,499 (optional) |
| Enterprise | $799/mo | Unlimited | Unlimited | Starting at $2,499 | Starting at $1,999 (optional) |
Service Fee: 3% Cocoflo platform fee is added to each invoice issued to end users — not billed directly to your organization.
Implementation: Includes onboarding, setup, and live training sessions.
Data Migration: One-time fee for importing legacy data (if required). Scope depends on data volume and format.
Founding Partners Program: Ask us about exclusive pricing incentives for early adopters.
Annual Billing Discount: Save 10% with annual billing, available on all plans.
Pricing Plans
Service Fee: 3% Cocoflo platform fee is added to each invoice issued to end users — not billed directly to your organization.
Implementation: Includes onboarding, setup, and live training sessions.
Data Migration: One-time fee for importing legacy data (if required). Scope depends on data volume and format.
Founding Partners Program: Ask us about exclusive pricing incentives for early adopters.
Discount: Save 10% when you choose annual billing — available on all plans.
Founding Partners Program
Cocoflo’s Founding Program is now officially closed with 20 forward thinking cities and schools across Tennessee, Alabama, Georgia, Texas, and South Carolina on board. Huge thanks to our early partners for believing in the vision. We’re just getting started!
- Early access to innovations
- Influence over feature priorities
- Public visibility through civic and athlete - led campaigns
- A chance to shape the future of digital recreation
- Preferred terms
Rec+ FAQ: Smarter Parks & Rec for Cities and Campuses
What is Rec+?
Rec+ is a modern parks and recreation software platform that helps organizations manage registrations, facility rentals, program calendars, and member access — all through one clean, mobile-friendly experience. It’s designed to reduce admin load, improve access, and streamline operations across community spaces.
Who is Rec+ built for?
Rec+ is built for cities, municipalities, schools, campus rec teams, and fitness facilities across North America. Whether you’re managing public parks, university gyms, or private community centers, Rec+ simplifies everything from facility rentals to program sign-ups.
How is Rec+ different from other providers?
Rec+ was built after listening to user complaints and friction. We reversed engineered every friction point to design a tool that just works for both staff and residents.
Can Rec+ handle both public and private facility bookings?
Yes — our platform supports multiple languages, making it accessible to diverse communities.
Is Rec+ mobile-friendly?
Absolutely. Rec+ is built for mobile-first experiences — for residents, students, and staff.
What kind of reporting does Rec+ offer?
You can track bookings, payments, attendance, and facility usage in real time — no spreadsheets, no delays.
Does Rec+ integrate with other city systems?
Rec+ can integrate with your existing payment processors, membership databases, and city-level tools. We’re flexible by design.
Where is Rec+ currently being used?
Rec+ is launching in cities like Myrtle Beach, SC, and working with parks and recreation teams across Canada and the U.S.
How much does Rec+ cost?
Rec+ starts at $99/month, with tiered pricing based on the size of your city, school, or organization. Each plan includes full access to features like facility booking, memberships, and reporting.
We also offer nonprofit discounts and founding partner incentives.
View full pricing plans from table above
How do we get started?
Type your email below and hit “Let’s Chat!” our team will follow up to schedule a quick demo or send over a proposal.
Momentum meets mission
Momentum is building. From being featured on the keynote panel at the Smart Cities Connect Conference to speaking at TEDx, people are taking notice. The mission is resonating. Cities, rec groups, and even pro athletes are stepping in to help build more connected, equitable communities.
City of Myrtle Beach is preparing to launch a first-of-its-kind digital parks and recreation platform co-designed with staff on the ground. It’s what happens when municipal innovation meets private sector agility.
Being asked to speak wasn’t just an honor. It was a sign that cities are ready for something different. They’re not looking for vendors. They’re looking for partners. And when you build tech with cities, not just for them, that’s when magic happens.
Growth demands solutions
Bernie Florido, Founder
Over 276 million Americans visited a local park or recreation facility last year, according to the National Recreation and Park Association. That’s not a trend, it’s a movement.
As Smart Cities Dive reports, the shift toward digital city services is accelerating, especially in recreation management. Local governments are demanding modern, intuitive solutions that are cost-effective and easy to implement.
The NRPA, along with organizations like the International City/County Management Association (ICMA) and the National League of Cities, emphasize the importance of community-centered technology that supports active living, inclusivity, and equitable access to public services.
Platforms like Recreation.gov and research from Active Living Research continue to highlight the growing need for flexible digital infrastructure in parks and community programming.
Cocoflo is built to meet that demand—modular, cloud-based, and made to grow with your community.
The Cocoflo difference - your partner in building vibrant communities
Our completely customizable software will help you unlock the full potential of your parks, facilities, and programs while driving community engagement. Experience the difference with:
Adaptability & growth
Our modular system scales seamlessly to meet your community’s evolving needs. Start with essential features and add functionalities as your programs and resident participation expand.
Citizen-centric design
Get started without a manual. Our platform is user-friendly, intuitive and ready for use right out of the box.
Secure & reliable
Local expertise & support
Our team is always here to assist you with friendly, knowledgeable support, making sure you get the help you need whenever you need it.
Recreation Management Software for Cities, Schools, and Campus Teams
Whether you’re a small town, a growing campus, or a regional rec organization, Rec+ is built to help you manage programs, rentals, memberships, and more — all in one place.
Now piloting in communities like Myrtle Beach, SC. Let’s connect to explore how Rec+ can support your team.
Frequently Asked Questions
Yes! Cocoflo’s design prioritizes seamless integration with your current systems, such as accounting or registration software. This ensures unified data management and streamlined workflows.
Absolutely! Our modular approach allows you to select the functionalities that meet your needs. We can also tailor forms, workflows, and reports based on your municipality’s unique requirements.
We take resident privacy and data security very seriously. Cocoflo employs robust security measures that align with Canadian privacy regulations. These include encryption of sensitive data, secure data storage, and regular security audits.
Cocoflo offers comprehensive training to ensure your team can confidently use the software. We also provide ongoing technical support, resources, and guidance to maximize your long-term success.